Apple vs Microsft

Diferences about Bill Gates and Steve Jobs (photo).

In the first picture appart of Bill gates you can see computers an in one of them the brand is visible, Bill Gates have a relaxed posture wich tranmits security, at the background you can see a window, wich can relate to windoxs, the OS of Microsoft. 

In the second Picture you can see Steve Jobs, there is nothing at the room which can relate to computers, Steve Jobs is more static in these picture than Bill Gates in the other, at the top of one shelf you can see an apple, which may be a hint of the brand Apple.



 Commercial/professional interests and concerns.

Steve jobs had a futuristic way of thinking about computers, he had a lot of marketing and knew how to reach people by the first impresion, his way of leadering was autoritorian and normally had problems with the administrative area, wile Bill Gates was more concerned about effectivity and centered more on programing and debeloping of software, he had a clear vision of what his target was and organised better his workers. 3 most important sentences from the article and opinion. "Inspiration unlocks the future; technology will catch up."

"Design doesn´t exits to just be aesthetically pleasing, but instead as a powerful business differentiator."

"Design-led thinking can frame business problems in whole new ways."

From our point of view, these 3 sentences represent that design is also important, creative ideas can solve problems and take profit of it, never the less we shound´t forget that the effectivity of the product is important.